Photographer and videographer Alex Prager has an affinity for the pulp fiction heroine: many of her photographs appear to be film stills taken directly from a David Lynch or Hitchcock film but with a Cindy Sherman influence. Using brightly colored wigs, vintage attire, and dramatic makeup, Prager creates her own leading ladies. Living and working in Los Angeles.

Recently included in MoMA's exhibition New Photography 2010, Prager has taken a turn from her past occupations, which include selling knives in Switzerland and working in a mall food court. Although self-trained, Prager effectively executes her unique vision, saying, "Because I don't really know what's right or wrong, I simply make images that I think are cool, and it so happens that people agree with me right now."