The Armory Show Focus Group (Sketch #1), 2013

Work On Paper

Pastel on paper

20.00 x 27.00 in

50.8 x 68.6 cm

Unique Work

This work is signed.


    About The Work

    In 2012, The Armory Show invited Liz Magic Laser to serve as its commissioned artist. She had The Armory Show invite members of the arts community—a range of collectors, curators, museum professionals, art advisors and critics—to participate in group discussions that would ultimately determine how she would lend her identity to The Armory Show. The first sessions were devoted to “exploratory” market research in which participants were asked to characterize The Armory Show’s current status and the critical value of Laser’s work. They were then prompted to suggest how she might apply her artistic strategies most effectively to the fair. Based on feedback from the first sessions, Laser developed prototypes of art editions and visual motifs, which were “taste-tested” by later groups that convened for what the artist deemed the “validation and refinement phase.” This drawing was made alongside The Armory Show Focus Group (2013), a video that assembles the most useful viewpoints, culled from over twelve hours of focus group discussion footage.

    Courtesy of the artist

    About Liz Magic Laser

    From The Magazine

    • This work is framed.
    • Ships in 10 to 14 business days from New York.
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