Photographer Matin Zad collaborated with design duo gg-ll to realize an unconventional, art-inspired 2013 campaign for Levi’s Made and Crafted. Zad has been recognized for his images blending art, fashion, and portraiture, as is exemplified by this limited edition photograph. Here, Zad inverts traditional portraiture, picturing his subject’s backs. Of the inclusion of flowers, Zad explains: “The idea of gardening and botany was born out of the value in beautifying one's work environment, contrasting the rugged nature of the clothes with its delicate shapes and vibrant colors. The images also speak of the likeness between the care and delicacy of tending a garden to the construction of the Levi's workwear, a longstanding work uniform for many gardeners and farmers."
Photograph
Archival photography print
Size varies based on edition
This work comes with a Certificate of Authenticity.
Photographer Matin Zad collaborated with design duo gg-ll to realize an unconventional, art-inspired 2013 campaign for Levi’s Made and Crafted. Zad has been recognized for his images blending art, fashion, and portraiture, as is exemplified by this limited edition photograph. Here, Zad inverts traditional portraiture, picturing his subject’s backs. Of the inclusion of flowers, Zad explains: “The idea of gardening and botany was born out of the value in beautifying one's work environment, contrasting the rugged nature of the clothes with its delicate shapes and vibrant colors. The images also speak of the likeness between the care and delicacy of tending a garden to the construction of the Levi's workwear, a longstanding work uniform for many gardeners and farmers."
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