Pilvi Takala

Pilvi Takala graduated from the Academy of Fine Arts, Helsinki, and lives and works in Amsterdam. For her video works and photographs she sets up events that explore the value systems of communities and the shared but unwritten rules they follow. Her video The Trainee, for example, is based on a one-month period during which a marketing trainee seems to threaten the rules of the workplace when she simply sits at her desk thinking all day. The video examines the way her colleagues begin to react to her odd behavior. The Switch explores the reactions of men in a Turkish coffee house to the unexpected presence of women.