In 2017, at the height of the #MeToo movement, a group of women sought to highlight sexual abuse in the art world. Rather than coin a new slogan, the group reached back forty years, to adapt a line created by the American conceptual artist Jenny Holzer that had never truly fallen out of style. The group called itself #NotSurprised, after one of the best-known entries in Holzer’s best-known work, her aphoristic one-liner text series, Truisms, which reads ‘Abuse of power comes as no surprise’.
You might be forgiven for thinking that the artworld slogans of the late 1970s, would have lost their potency four decades after their initial publication. However, Holzer’s diamond-hard prose has shown the same sort of staying power as a Renaissance masterpiece.
Jenny Holzer was born in Gallipolis, Ohio in 1950, in that town’s Holzer hospital. Her paternal grandparents, a doctor and a nurse, had founded the institution in the opening decades of the 20th century.
Jenny’s father, Richard or ‘Dick’ Holzer, owned a Ford dealership, while her mother, Virginia, was a nurturing parent, encouraging her daughter to read books borrowed from the library.
The young girl enjoyed classics such as Wuthering Heights by Emily Brontë, and attempted to write her own prose; Jenny also considered a career in law, before opting for fine art, studying first at Duke University in Durham, North Carolina, then at the University of Chicago before completing her BFA back in her home state, at Ohio University.
Once back home, Holzer took a clerical position in the claims department of Holzer hospital, and used discarded, error-ridden index cards from her day-job in an early work. “I pasted the cards on a panel in rows,” she later recalled. “I put them in lines, just had to organise rhythm into tight, neat rows. I didn’t show the piece to anybody.”
She did, however, continue to investigate artistic opportunities which lay beyond simple painting. Holzer signed up to the MFA course at the Rhode Island School of Design, created video works, installations and began to make works based on scientific diagrams, ultimately taking a stronger interest in the diagrammatical captions.
Moving to New York in 1976 to join the Whitney museum’s independent study programme, Holzer was impressed by faculty member Ron Clark’s knotty reading list, and attempted to rework some of the text’s key notions into one-liners “to see if these ideas — as contradictory as they could be — might be capable of stopping people in their tracks and having them muse over them,” as she later recalled.
This became Truism, which the artist continued to develop until 1979, printing up selections of the lines from this series onto hand bills, which she pasted up in various locations around New York City.
She employed the same technique for a subsequent series, Inflammatory Essays (1979-82) – longer texts which Holzer printed onto a variety of different colored paper sheets, again pasting them up around NYC. She was even arrested during one of her unsanctioned pasting sessions, though eventually the police let her go, “I was dripping with so much wheat paste they probably didn’t want me on their back seat much longer,” the artist told the New York Times.
Fortunately, other display spaces had opened up; in the early 1980s Holzer gained both gallery representation, and the opportunity to show her text works in a wide variety of non-traditional settings. Texts by the artist were printed onto Styrofoam cups, wooden postcards, t-shirts and condom wrappers. In 1982 in her Messages to the Public show, Holzer had her text flashed up onto Times Square’s Spectacolor, animated-light sign. In her 1986 show, Under a Rock, she chose to have her words chiselled onto granite benches and flashed across LED signs. In the case of the former, this choice of so classical a material may seem odd, but Holzer had her reasons.
The show was staged in 1986, around the time the artist had left NYC and moved to the country. In her new, bucolic setting, she thought “rocks are pretty nice,“ she later said. She also realised she’d need some kind of seating for spectators to sit on while they read her scrolling texts; and also, given the heightening tensions during this period in the Cold War, she thought granite was a material likely to survive a nuclear apocalypse. “I thought that I should put something on rock, so that after Armageddon, someone could overturn the stone and read,” she reasoned.
This balance between the momentary and the monumental continued throughout Holzer’s career. Though her works have been reworked and repurposed in many ways (Jodie Foster even played a Holzer-like artist in Dennis Hopper’s 1990 thriller, Catchfire), Holzer has always responded to the times.
Her Laments series (1988-89) was made during the AIDS epidemic; her War series (1992) responded to the first Gulf War; Lustmord (1993-94) was in part prompted by the conflict in Bosnia; while her more recent Redaction Paintings (2008), works based on declassified and partially redacted documents, was made partly in response to the war on terror.
In 2016 she created the stone slabs carrying lines from Walt Whitman's Song of Myself for the AIDS Memorial in NYC; that same year, at the invitation of Cirque du Soleil founder Guy Laliberté, the artist had excerpts from the modernist poet Hilda Doolittle’s work etched onto rocks in Ibiza; and in September 2022, following author Salman Rushdie’s assault, Holzer partnered with PEN America to project a series of texts from a wide range of writers, including Margaret Atwood, J.K. Rowling, and Toni Morrison, onto the façades of 30 Rockefeller Plaza, 610 Fifth Avenue and 620 Fifth Avenue in Manhattan.
Holzer stopped composing her own texts in 2001, choosing instead to draw on works written by a wide range of other writers. While this may appear to be a strange move for an artist so closely associated with the production of text, Holzer has always distanced herself from an authorial position. As the American art historian David Joselit put it in Holzer’s 1998 Phaidon monograph, “the ‘author’ projected by Holzer’s texts is nowhere and everywhere – both uncannily personal and rigidly ideological. There’s that shock: what is this, who’s saying this, where’s it coming from, what does it mean to me?”
To see more of this important artist's work, take a look at Jenny Holzer's artist page on Artspace.