A venerated 1960s Modernist, Sorel Etrog is best known for his work in sculpture, though his artistic career saw success in many fields. Since representing Canada at the Venice Biennale in 1966, Etrog's work came in high demand. He received many important commissions, including ones for Expo ’67 in Montreal, the SunLife Centre in Toronto, the Windsor Sculpture Garden in Ontario, the LACMA, and for Olympic Park in Seoul. Etrog was also commissioned to design the Canadian Film Award which bore his name (the Etrog) until it was eventually retitled "the Genie". Etrog is also well known for his writings and published plays, poetry and non-fiction. Of his many collaborations, the most acclaimed are his book illustrations for Eugene Ionesco and Samuel Beckett in the late 1960s. Sorel Etrog also collaborated with Marshall McLuhan on the publication "Spiral" that was drawn from Etrog’s film of the same title. In 1994, Etrog was appointed as a member of the Order of Canada and in 1996, was made a Chevalier of Arts and Letters by the Government of France.