Diego Etcheverry aka Setdebelleza, is a prominent Spanish artist, illustrator, and graphic designer with experience as an art director. Drawing his inspiration from sources in popular and commercial culture, Setdebelleza creates eye-catching artworks with a powerful impact on contemporary life.

Through his tongue-and-cheeky style, reflected in his continued interest in using media beyond simply paint and canvas, Setdebelleza magically flirts with the viewer and makes him think outside the box. Once we scratch beneath the surface, beneath his cartoon-like figures, we discover complex ideas that represent the true power of art. By creating easily comprehensible images with unique characters, his art mirrors the social situations of our everyday life. Through his meticulously created paintings and silk-screen prints, Setdebelleza sends a subtly expressive message of social criticism.

Courtesy of 2B Art Gallery