Ghent Scarf, 1984

Mixed Media

Screenprint on nylon

30.00 x 30.00 in

76.2 x 76.2 cm

Edition of 500

Signed and numbered by the artist


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    About The Work

    General Idea was both prolific and multi-disciplinary (way before it became de rigueur) creating works in a wide range of media including photography, sculpture, painting, mail art, video, performances, installations and (perhaps most notably) artist multiples.

    ‘Ghent Flag’ was created in 1984 to coincide with a General Idea exhibition at the Museum Van Hedendaagse Kunst, Gent. The boxed work contains their version of the city of Ghent's flag. However they replaced the lion with a poodle, a recurrent symbol in General Idea’s practice that is both cute and subversive.

    The reception of this work was controversial. One of the artists, AA Bronson, explained, “City hall is in an uproar—the mayor has made a public statement in favour of poodles (poodles are alert while lions sleep)—the papers love it—today the Minister of Tourism was caricatured in the paper as a General Idea poodle. Today 50 full-size flags go up around the city.” 

    The box also contains two sheets with a short text in English and in Flemish by Jan Hoet, the founder of the S.M.A.K. in Ghent, Belgium.

    Courtesy of Caviar20

    About General Idea

    From The Magazine

    • Black card box with gold hot-stamp lettering

      10"W 10"H (box)

      30"W 30"H (scarf) 

      Published by Museum Van Hedendaagse Kunst, Germany

      Produced to accompany the exhibition General Idea, Gent, 24 November 1984 – 6 January 1985, and reproduces General Idea’s Ghent flag in miniature.

      Excellent condition

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