Going Thru The Motions, 1975



51.00 x 36.00 in

129.5 x 91.4 cm

Edition of 70

From the signed edition of 70

$15,000 - $20,000  or as low as LEARN MORE

About The Work

General Idea was both prolific and multi-disciplinary (way before it became de rigueur) creating works in a wide range of media including photography, sculpture, painting, mail art, video, installations, multiples and performance. 

This early and iconic screenprint was created in tandem with a 1975 performance  at the Art Gallery of Ontario, in Toronto. “Going Thru the Motions” was staged as a ‘rehearsal’ for the General Idea beauty pageant. This conceptual parody, which was a 20 year running concept that was realized in various mediums or iterations. Classified as a “rehearsal,” a pageant queen roamed the isles of the AGO, directed by a mysterious offstage presence, commanding “action” and “cut.” An unknowing gallery audience acted as a studio audience during the performance’s cinematic proceedings. “Going Thru the Motions,” was a performance, a pseudo film, and an exhibition poster...a truly multimedia work. 

General Idea works from the early 1970's are exceptionally rare. Several elements in "Going Thru the Motions" appear in future works in their oeuvre notably the "wavy hand" (aka "Hand of the Spirit") and the woman's leg in lace up stiletto. It appeared again in 1975 on the cover of the Glamour issue of “File Magazine,” GI's parody version of Life Magazine. General Idea wrote in 1975 "Glamour replaces Marxism as the single revolutionary statement of the twentieth century"

Courtesy of Caviar20

About General Idea

From The Magazine

  • 49"H 33"W (work)

    51"H 36"W (framed)

    Newly framed with plexiglass

    Very good condition

  • This work is framed.
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