Sylvie Fleury considers parallels between art and commerce with paintings, sculptures, and installations that critique intrinsic value rather than brand name affiliation of luxury goods. By using common advertising strategies including slogans and flashy presentation, the artist manipulates the optics of the modern economy. Her critique of superficial beauty has been compared to Pop art—she has painted sweaters stretched seductively over the female body, added furry sections to Mondrian-esque compositions, composed small arrangements of luxury shopping bags, and gilded shopping carts and shoes. She deems fashion and glamour fetishes in contemporary society, susceptible to high degrees of longing, seeped in wishful thinking and hunger for the next best thing.
The artist has exhibited at institutions including CAC/Centre de Arte Contemporaneo, Malaga, Le Magasin Centre National d’Art Contemporain, Grenoble, Albertina, Vienna, Swiss Institute, New York, Chelsea Art Museum, New York, Migros Museum für Gegenwartskunst, Zürich, and the Museum of Contemporary Art of Chicago, among many others. She participated in the the Shanghai Biennale in 2006, Baltic Triennial of International Art in 2002, the Sao Paulo Bienal in 1998, and the Venice Biennale in 1993, among others. Fleury was awarded the Geneva Society des Arts Prize in 2015.