Jeff Gibson is an artist who began culling images while working at Art&Text and has since channeled his massive archive into photography, videos, prints, posters, banners, and wallpaper. He moved to New York in 1998 and aggressively targeted the ways in which the context and the design of objects might influence the everyday consumer. Inspired by Pop art, design strategy, and department stores, he created digital collages upon white backgrounds of similar items such as meats, hearing aids, lawn mowers, diamond rings, hats, fruit, and red sunglasses. Text appears layered over the images or placed in sequence in his videos. Seeking to uncover the varied intentions behind advertising and desire, Gibson’s words are invented definitions for economic impulses or social conventions. In his union of image and text, the artist reveals the complex vacuum of marketing in the modern era. By dissecting the mechanics of presentation, he exposes the ways in which consumers are targeted by their desire for status and personal satisfaction.

Gibson was an active curator of artist run spaces in Sydney, including Art/Empire/Industry and Union Street. He has exhibited at Creative Time in Times Square, New York, the New York Academy of Sciences, New York, The Institute of Contemporary Arts, London, Artists Space, New York, Australian Centre for Contemporary Art, Melbourne, Institute of Modern Art, Brisbane, Everson Museum of Art, Syracuse, and the 2014 Whitney Biennial in New York.