Italian-born artist Massimo Vitali's long and varied career began with his photojournalism work in the 1960s. During the 1980s, Vitali explored cinematography for both television and cinema, but he soon returned to still photography. Vitali's best-known work is his series Italian beach panoramas, which reflect Vitali's research into his fellow Italian citizens, as well as his interest in capturing and analyzing how people think and act. The series also proffers questions concerning mass tourism, conformity, and sex. Most of Vitali's photographs depict people at leisure because Vitali believes that these images offer a deeper insight into human behaviors.
Vitali has had many solo and group exhibitions all over the world including exhibits in France, Spain, Italy, Germany and the United States. His work has been included in group exhibitions at the Centre Georges Pompidou in Paris as well as at the Tate Modern in London.