OH/NO, 2008

Mixed Media

Cloth-covered hardbound book with two color fore-edge printing and silver leaf edges.

5.25 x 7.50 x 2.07 in

13.3 x 19.1 x 5.3 cm

Edition of 230

This work is signed, dated, and numbered on the colophon inside the book.

PRICE: $1,500  or as low as LEARN MORE

5.25 x 7.50 x 2.07 in

13.3 x 19.1 x 5.3 cm

Edition of 230


    About The Work

    Iconic American Pop artist Ed Ruscha uses language to sly and subversive effect in his work; in OH / NO he employs traditional art-making methods to riff on our modern lexicon. OH / NO is a fore-edge book, with printing that appears when the gilt edge is fanned one way or another. Fore-edge painting was popular in the 18th century but rarely used today. Graphicstudio research encompasses the recapture and revitalization of such technology, enabling the development of fore-edge printing. The pages of the book are blank, perhaps a commentary on the meanings we would ascribe, or fail to ascribe, to such seemingly simple words.

    When the book pages are fanned in one direction the text OH appears. When the book pages are fanned in the opposite direction the text NO appears.

    Courtesy of Graphicstudio/USF

    About Ed Ruscha

    From The Magazine

    • This work comes with a Documentation Sheet signed by the artist and the Studio Director.

    • Ships in 10 to 14 business days from Florida.
    • This work is final sale and not eligible for return.
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