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The Brash Declarations of Baron Von Fancy

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The Brash Declarations of Baron Von Fancy
TELL ME WHY WE SHOULDN'T by Baron Von Fancy

Here’s what you need to know to love the bold wordplay of New York’s own Baron Von Fancy.

 

1. A graduate of Bard College’s fine arts program and a lifelong NYC native, Gordon Stevenson rebranded himself Baron Von Fancy in a nod to his on-campus nickname “Fancypants”—apparently, his classmates noted his collection of vintage Versace jeans.

 

2. His love for self-consciously nostalgic aesthetics extends to his cheeky text works, which appropriate phrases, quotes, and clichés in the idiom of old-school hand-painted New York billboards and storefront signage.

 

3. Von Fancy is a prime example of how young artists today work in an expanding art world; he’s a consummate collaborator, teaming up with brands like Uber, Vans, Patagonia, and Louis Vuitton to show off his eye-catching designs.

 

4. Despite this exposure, he’s also not afraid to self-promote. As he revealed in this recent Artspace interview, his current project involves sneaking tiny works on paper into the food orders he delivers (on bicycle) to unsuspecting yuppies, a strangely subversive move in the era of professionalized artists.

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